Freedom Means Nothing on an Empty Stomach.
We ride for freedom. But millions of children are fighting a battle they never chose — severe hunger. That's why a portion of every ALR order goes to Action Against Hunger, one of the world's leading humanitarian organizations fighting child malnutrition.
Your purchase gives back — every ALR order helps provide life-saving nutrition to children in need via Action Against Hunger. No extra cost to you. Ever.
Choose ALR, Help Change Lives
When you gear up with us, part of your order funds proven, on-the-ground work. Three programs. Life-changing results.
Life-Saving Nutrition
Detecting and treating severely malnourished children with therapeutic food and medical care — before it's too late.
Clean Water & Sanitation
Safe drinking water and hygiene programs that stop the diseases that turn hunger deadly.
Emergency Response
First on the ground in conflict zones and disasters — delivering food, water and care where the need is greatest.
“More than two million children die from malnutrition every year. Almost all of it is preventable — and treatment costs less than a tank of gas.”
last year
worldwide
on the ground
since
The Road Taught Us to Look Out for Each Other.
Every rider knows the feeling of running on empty — and the relief of a full tank. For the 390,000+ riders who wear our gear, that's a choice. For millions of children, it isn't.
Freedom comes with responsibility: you look out for the rider next to you. We think that extends beyond the pack. So we made it automatic — ride with us, and part of every order helps put food, clean water and medical care where it's needed most.
No extra cost. No checkout guilt-trip. Just your gear, doing real work in the real world.
How It Works
Fuel Your Ride. Fuel a Life.
Every helmet, every pair of gloves, every mile — part of it goes to a child who needs it. Gear up and be part of the story.
Shop & Give Back → Learn more about Action Against Hunger →American Legend Rider independently donates a portion of proceeds to Action Against Hunger. Action Against Hunger does not endorse any brand, product or service. Impact figures (26.5 million people helped last year, 55+ countries, 8,500+ staff, founded 1979, two million child deaths from malnutrition annually) are reported by Action Against Hunger at actionagainsthunger.org.