Contact possibility via the website
Our website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us via an email address. If a buyer contacts the merchant (American Legend Rider) by email or via a contact form, the personal data transmitted by the buyer are automatically stored. Such personal data transmitted on a voluntary basis by a buyer to the merchant (American Legend Rider) are stored for the purpose of processing or contacting the buyer. There is no transfer of this personal data to third parties.
On our website, users are given the opportunity to subscribe to our enterprise's newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the merchant (American Legend Rider).
We inform our customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise's newsletter may only be received by the buyer if (1) the buyer has a valid email address and (2) the buyer registers for the newsletter shipping. A confirmation email will be sent to the email address registered by a buyer for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address as the buyer is authorized to receive the newsletter.
During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the buyer at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the email address of a buyer at a later date, and it therefore serves the aim of the legal protection of the merchant (American Legend Rider).
The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by email, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the buyer at any time. The consent to the storage of personal data, which the buyer has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the merchant (American Legend Rider), or to communicate this to the merchant (American Legend Rider) in a different way.
Our newsletters contain tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, we may see if and when an email was opened by a buyer, and which links in the email were called up by buyers, and then we can provide high-quality emails that people really like.
Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the merchant (American Legend Rider) in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the buyer. This personal data will not be passed on to third parties. Buyers are at any time entitled to revoke their declaration of consent to receive newsletters.
After a revocation, these personal data will be deleted by the merchant (American Legend Rider). We automatically regard a withdrawal from the receipt of the newsletter as a revocation.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
Registration on our website
The buyer has the possibility to register on the website of the merchant (American Legend Rider) with the indication of personal data. Which personal data are transmitted to the merchant (American Legend Rider) is determined by the respective input mask used for the registration. The personal data entered by the buyer are collected and stored exclusively for internal use by the merchant (American Legend Rider), and for his own purposes. The merchant (American Legend Rider) may request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an internal purpose which is attributable to the merchant (American Legend Rider).
By registering on the website of the merchant (American Legend Rider), the IP address—assigned by the Internet service provider (ISP) and used by the buyer—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the merchant (American Legend Rider). This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.
The registration of the buyer, with the voluntary indication of personal data, is intended to enable the merchant (American Legend Rider) to offer the buyer contents or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the merchant (American Legend Rider).
The merchant (American Legend Rider) shall, at any time, provide information upon request to each buyer as to what personal data are stored about the buyer. In addition, the merchant (American Legend Rider) shall correct or erase personal data at the request or indication of the buyer, insofar as there are no statutory storage obligations. The entirety of the merchant (American Legend Rider)’s employees are available to the buyer in this respect as contact persons.
Payment Method: Data protection provisions about the use of PayPal as a payment processor
On this website, the merchant (American Legend Rider) has integrated components of PayPal. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which represent virtual private or business accounts. PayPal is also able to process virtual payments through credit cards when a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there are no classic account numbers. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also accepts trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the buyer chooses "PayPal" as the payment option in the online shop during the ordering process, we automatically transmit the data of the buyer to PayPal. By selecting this payment option, the buyer agrees to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which are in connection with the respective order.
The transmission of the data is aimed at payment processing and fraud prevention. The merchant (American Legend Rider) will transfer personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the merchant (American Legend Rider) for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.
PayPal will, if necessary, pass on personal data to affiliates and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or for data to be processed in the order.
The buyer has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with (contractual) payment processing.
The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/us/webapps/mpp/ua/privacy-full.
Data protection is of highest priority for us. The use of our website is possible without any indication of personal data; however, if a buyer wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the buyer.
The processing of personal data, such as the name, address, email address, or telephone number of a buyer shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to us. By means of this data protection policy, we would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, buyers are informed, by means of this data protection declaration, of the rights to which they are entitled.
As the merchant (American Legend Rider), we have implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed.
Name and Address of the Merchant
Merchant for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
BUSINESS NAME:American Legend Rider
STREET ADDRESS:1820 E Warm Springs Rd #100,
POSTAL CODE & CITY:Las Vegas, NV 89119
COUNTRY:United States of America
This data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable to the general public, as well as to our customers and business partners. To ensure this, we would like to first explain the terminology used.
In this data protection declaration, we use the following terms:
a.) Personal data
Personal data means any information relating to an identified or identifiable natural person (“buyer”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
Why Do You Receive Marketing Communications?
If you received one or more marketing or promotional e-mails, such as a newsletter (“commercial e-mails”) from us, it means that (a) your email address is on our list of customers, trial users, or prospective customers; or (b) you have provided us your email address so that we could contact you. If you believe you received an email from us in error, please contact us immediately at Support@americanlegendrider.com
How Can You Stop Receiving Marketing Communications?
Each commercial email American Legend Rider sends contains an unsubscribe link through which you may easily opt-out of receiving future commercial emails from us. If you do not wish to receive additional commercial emails from American Legend Rider, simply click the unsubscribe link and follow the instructions to unsubscribe your e-mail address or to change your preferences about the types of e-mail we send you.
Similarly, each commercial e-mail sent by one of our customers through American Legend Rider service contains an unsubscribe link. Simply click on that link and follow the instructions to unsubscribe your e-mail address.
If you have unsubscribed but continue to receive e-mail from us or from one of our customers, or if you receive any other types of marketing communications and want to unsubscribe please contact Support@americanlegendrider.com. Please note that unsubscribe requests may take up to 7-10 days to process.
Buyer is an identified or identifiable natural person, whose personal data is processed by the merchant (American Legend Rider) responsible for the processing.
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d.) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific buyer without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g.) Merchant (American Legend Rider) or merchant (American Legend Rider) responsible for the processing
Merchant (American Legend Rider) or merchant (American Legend Rider) responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the merchant (American Legend Rider) or the specific criteria for its nomination may be provided for by Union or Member State law.
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the merchant (American Legend Rider).
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
j.) Third party
Third party is a natural or legal person, public authority, agency or body other than the buyer, merchant (American Legend Rider), processor and persons who, under the direct authority of the merchant (American Legend Rider) or processor, are authorised to process personal data.
Consent of the buyer is any freely given, specific, informed and unambiguous indication of the buyer's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at firstname.lastname@example.org or emailing us at:
The buyer may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the buyer deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.
We are using Facebook Messenger system to message you anytime. In the product page or Checkout page you have the option to opt-out or uncheck the button to not be part of our messaging system. In any case you can opt-out just by asking to stop messaging you.
Collection of general data and information
Our website collects a series of general data and information when a buyer or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using these general data and information, we do not draw any conclusions about the buyer. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, we analyze anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a buyer.
Rights of the buyer
a.) Right of confirmation
Each buyer shall have the right granted by the European legislator to obtain from the merchant (American Legend Rider) the confirmation as to whether or not personal data concerning him or her are being processed. If a buyer wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the merchant (American Legend Rider).
b.) Right of access
Each buyer shall have the right granted by the European legislator to obtain from the merchant (American Legend Rider) free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the buyer access to the following information:
Furthermore, the buyer shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the buyer shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a buyer wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the merchant (American Legend Rider).
c.) Right to rectification
Each buyer shall have the right granted by the European legislator to obtain from the merchant (American Legend Rider) without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the buyer shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a buyer wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the merchant (American Legend Rider).
d.) Right to erasure (Right to be forgotten)
Each buyer shall have the right granted by the European legislator to obtain from the merchant (American Legend Rider) the erasure of personal data concerning him or her without undue delay, and the merchant (American Legend Rider) shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
If one of the aforementioned reasons applies, and a buyer wishes to request the erasure of personal data stored by us, he or she may, at any time, contact any employee of the merchant (American Legend Rider). An employee shall promptly ensure that the erasure request is complied with immediately.
Where the merchant (American Legend Rider) has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the merchant (American Legend Rider), taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other merchant (American Legend Rider)s processing the personal data that the buyer has requested erasure by such merchant (American Legend Rider)s of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee will arrange the necessary measures in individual cases.
e.) Right of restriction of processing
Each buyer shall have the right granted by the European legislator to obtain from the merchant (American Legend Rider) restriction of processing where one of the following applies:
f.) Right to data portability
Each buyer shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a merchant (American Legend Rider), in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another merchant (American Legend Rider) without hindrance from the merchant (American Legend Rider) to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the merchant (American Legend Rider).
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the buyer shall have the right to have personal data transmitted directly from one merchant (American Legend Rider) to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the buyer may at any time contact any employee.
g.) Right to object
Each buyer shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the buyer, or for the establishment, exercise or defence of legal claims.
If we process personal data for direct marketing purposes, the buyer shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the buyer objects to the processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, the buyer has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the buyer may contact any employee. In addition, the buyer is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
h.) Automated individual decision-making, including profiling
Each buyer shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the buyer and a merchant (American Legend Rider), or (2) is not authorised by Union or Member State law to which the merchant (American Legend Rider) is subject and which also lays down suitable measures to safeguard the buyer's rights and freedoms and legitimate interests, or (3) is not based on the buyer's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the buyer and a merchant (American Legend Rider), or (2) it is based on the buyer's explicit consent, we shall implement suitable measures to safeguard the buyer's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the merchant (American Legend Rider), to express his or her point of view and contest the decision.
If the buyer wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee.
i.) Right to withdraw data protection consent
Each buyer shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.
If the buyer wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee.
Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the buyer is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the buyer or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the buyer which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the buyer is a client of the merchant (American Legend Rider) (Recital 47 Sentence 2 GDPR).
Routine erasure and blocking of personal data
The merchant (American Legend Rider) shall process and store the personal data of the buyer only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the merchant (American Legend Rider) is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
The legitimate interests pursued by the merchant (American Legend Rider) or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favour of the well-being of all our employees and the shareholders.
Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the buyer to provide the personal data; possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the buyer provides us with personal data, which must subsequently be processed by us. The buyer is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the buyer could not be concluded. Before personal data is provided by the buyer, the buyer must contact any employee.
The employee clarifies to the buyer whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.